How To Find A CDL Truck Driver: A Guide

March 29, 2023

With the ongoing challenges of a shrinking talent pool and high turnover rates, finding and retaining quality CDL truck drivers has been a significant hurdle for many companies. As the competition for top talents is gaining traction, employers must implement new recruitment methods and offer attractive packages to attract and retain top-notch CDL drivers with clean MVRs. Here are some tips and tricks to find them.

Ø  Determine what sets your company apart-

Standing out in a sea of job offers is crucial in attracting top talents. Highlight what makes your company unique and different from other offers. For example, do you offer flexible scheduling, health benefits, or asign-on bonus? Ensure that your job posting highlights what sets your company apart from others.

Ø  Create an appealing CDL driver job post-

Creating an appealing job posting can make a significant difference in attracting quality CDL drivers. Ensure that your job posting is clear, concise, and engaging while including the job requirements, qualifications, and benefits clearly.

Ø  Add things that CDL drivers value-

CDL drivers value things like competitive pay rates, good work-life balance, and career development opportunities. Make sure your job posting includes details about these benefits.

Ø  Post your job on employment sites like Indeed-

Posting your job on general job sites like Indeed can increase the visibility of your job offer to a broad audience. Ensure your job posting is optimized with keywords to appear in job searches on Indeed.

Ø  Ensure your job is picked by Google-

Ensure that your job posting is optimized for Google searches. By doing so, your job opening will appear in Google's search results, increasing its visibility.

Ø  Utilize job boards for CDL drivers and truckers-

Targeting CDL driver and trucker-focused job boards is an excellent way to attract more specific and targeted candidates.

Ø  Ask employees for referrals-

Asking current employees for referrals is an effective way to get qualified candidates who would fit well into your company culture.

Ø  Share new job openings on social media-

Social media is an excellent platform to share job postings and attract candidates. Use relevant hashtags, images, and appealing captions to make your post more engaging.

Ø  Make a trucking blog/vlog-

Create a blog or a vlog that educates your audience about your company's work culture and why CDL drivers should choose to work for you. Not only will this attract more candidates, but it will also create a loyal following among your target audience.

Ø  Vet your candidates-

Vetting candidates is crucial in letting you find the right person for the job. Start with a thorough background check, reference check, and interviewing process to ensure that you find the right candidate for the position.

Conclusion

In conclusion, recruiting and finding top-notch CDL truck drivers requires a comprehensive approach that includes creative, targeted, and innovative solutions. By implementing these methods, companies can attract, vet, and retain the best CDL drivers in their industry. Carrier Intelligence is a cutting-edge digital marketing agency that can help companies achieve their recruitment goals by utilizing disruptive recruitment methods and innovative solutions.