Trends Every Truck Driver's Hiring Agency Should Follow In 2023

March 22, 2023

The trucking industry is a major contributor to the US economy and might see an increasing demand for its services. As such, companies need to have the right talent onboard to meet these demands. One of the major questions by every trucker is 'where do truck drivers look for jobs.' Considering this, employers in the trucking industry should pay close attention to the latest driver recruiting trends in 2023 and beyond (like creating effective truck driver recruiting websites) as follows.

1. One of the most effective strategies employers can use is taking advantage of hiring events and job fairs. These events allow employers to advertise openings quickly and match potential candidates with jobs. They also provide an excellent opportunity for employers to meet face-to-face with potential candidates, allowing them to get a better feel for each other’s personality and ensure they are compatible before committing long term. Moreover, attending hiring events help employers to reach out to local community organizations to help them stay connected with qualified candidates from diverse backgrounds.

2. Another trend employers in the trucking industry could be-revamp their career page on truck driver’s recruiting website. This page should be modernized and user-friendly to make it appealing to potential applicants who may look at multiple employer pages at once. It should include engaging content and informative sections about company culture, benefits, and job opportunities that make it easier for applicants to make an informed decision when considering various companies.

3. To further strengthen their recruiting efforts, employers should invest more in the employer branding budget by creating unique content that reflects their values, mission statement, communication style, etc., which will attract the right applicants that align with their work environment. Employers should also focus on creating an immersive experience for potential employees by showcasing positive stories about working with them via social media or video interviews of current employees who can speak positively about working with the company.

4. Finally, employers need to modify their hiring freight train by streamlining processes such as background checks or drug tests so that it doesn't cause overburden to the potential applicants or delay onboarding time frames. By doing this, they can appeal more widely across different demographics of people seeking employment in the trucking industry and create a positive impression among current employees who may refer others to open positions in future phases of recruitment cycles.


Final Words!

By paying attention to and implementing these key driver recruiting trends in 2023, companies can remain competitive while successfully finding valuable talent within their budget constraints. This helps avoid unnecessary delays during onboarding process timescales because of efficient streamlining processes, thus creating value both internally and externally within the organization towards the outside world through enhanced employer branding awareness campaign initiatives. 

 

Carrier Intelligence is a digital marketing agency dedicated exclusively to trucking companies' digital presence needs – from website design & development through SEO campaigns & PPC ads management plus social media campaigns aimed towards engaging audience & gathering leads – your online presence will never suffer again; thanks to Carrier Intelligence's proactive approach towards all aspects related with digital marketing & advertising within trucking sector and their truck driver's recruiting websites