Today's Competitive Market: How to Recruit CDL Drivers?

March 20, 2023

The trucking industry has faced a perennial truckdriver shortage, with about 175,000 CDL drivers expected deficit by 2024. Adding to its complexity is the progressing popularity of ride-sharing companies, luring potential truck drivers away with attractive marketing campaigns and flexible hours. Despite these challenges, the good thing is that it's still possible to recruit skilled CDL drivers by adopting a few creative yet effective recruitment strategies. Here are those ways to recruit potential truck drivers in today's competitive market.


Ø Mobile-Friendly Recruitment Process

In a recent Google study,

"75% of candidates prefer to apply for truck driver's position using a mobile device."

For the best recruitment experience, ensure your career portal and application process are mobile-friendly. This can allow job seekers to browse easily and apply for open positions, amplifying your opportunities to attract candidates.

Additionally, engaging with candidates using texts creates a more personalized interaction, leading to higher engagement, and an increased in-application success rate.


Ø Invest in Search Engine Marketing

Search engine marketing (pay-per-click advertising and search engine optimization), is gaining traction in recent years to recruit potential CDL drivers. By optimizing the relevant keywords, you can effectively reach job seekers using search engines to find better employment opportunities and gain a better likelihood for your job postings to appear at the top of search results, causing more interest and applications.


Ø Conduct Email Campaigns

An email campaign is a tried-and-tested method to connect with potential candidates. By utilizing segmented mailing lists, you can target specific demographics and tailor your messaging to an individual's preferences or qualifications. This personalized approach fosters a sense of connection and increases the likelihood of candidates applying for positions.


Ø Wellness Benefits

Wellness benefits and perks promote a healthy work-life balance, which is essential to attract and retaining drivers. Rewarding them with comprehensive health insurance, gym memberships, and paid time off shows your commitment to their overall well-being, which is crucial in a demanding industry like trucking.


Ø Job Satisfaction

Maintaining high levels of job satisfaction is crucial in retaining drivers. Offering competitive pay, flexible schedules, and opportunities for growth within the company creates an environment where drivers can feel valued and motivated to remain within the organization. Encourage ongoing feedback and maintain open lines of communication, allowing drivers to share concerns or suggestions. This collaborative atmosphere fosters trust and loyalty in the long term.


Last Thoughts!

The above-stated ways to recruit potential CDL truck drivers are adopted by one of the best digital marketing agencies- Carrier Intelligence, which uses disruptive methods to recruit truck drivers.

We address the industry's growing driver shortage with our innovative strategies, such as mobile-friendly recruitment processes, search engine marketing, targeted email campaigns, and a focus on driver well-being and job satisfaction. We help businesses find and keep the best CDL drivers in today's competitive labor market.