Hiring truck drivers is a crucial part of every trucking company, and the shortage of qualified applicants has become a growing concern in recent years. To address this issue, many truck driver's hiring agencies are turning to innovative solutions like pixel retargeting from Carrier Intelligence (a digital marketing agency for trucking),a technology that uses anonymous site visitor data to target potential truck drivers with ads and other messages about job opportunities after they leave the website.
It works by tracking people visiting your website or contacting your database (leads or customers). These visitors are then targeted with personalized advertisements reminding them about job openings at your company, thus allowing you to reach potential candidates who may not have, contrarily, found out about your job opportunity.
Pixel retargeting also ensures that only the most relevant ads will be shown to each individual user through sophisticated algorithms and machine learning technology, thus increasing the chances of converting these people into an actual hire.
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With the assistance of this helpful cost of turnover calculator, your business will be more cost-effective and efficient than ever before. our trucking consultants today for a customized and in-depth plan on maximizing your profitability, starting with reducing driver turnover. In the meantime, get started with the Driver Turnover Calculator!