Historically, the trucking industry has been slower to adopt changes from a technology standpoint which is why it's more important now than ever to put your company on the correct trajectory to ensure you don't follow the path of others that are resistant to evolve. All of our solutions are custom-tailored to meet your company's needs in an ever evolving landscape.
Most carriers invest ample resources into their equipment, facilities and employees but fall short on investing into their online presence. Your online presence is an external representation on your company internally. So make sure they align.
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A lot of carriers fall short on having the bandwidth to create engaging content to nurture their audience. Whether that is potential shippers, listeners of your podcast or even new hires, you must keep them engaged through content creation.
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Audio and video can go very far. Rather you are looking to build brand awareness, grow a following or hire drivers, podcasts and video views are an invaluable resource for your company.
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It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
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