Poor driver retention, recruitment, and high driver turnover not only drives up your costs but also keeps you from maximizing productivity and if you’re like most transportation companies, recruiting and retaining quality drivers continues to be one of your most challenging issues. Using our disruptive solutions shortcuts the driver shortage.
High quality drivers are not looking for jobs. Period. So when carriers advertise for drivers on job boards and classifieds, they are simply looking in the wrong locations. Here's what needs to be done:
If a picture is worth a thousand words, you can bet that a video is worth a thousand pictures. Attention spans are low and drivers are bombarded by text.
By focusing on high quality video creation, you can stand out among the noise:
Whether you choose to build a group or email to keep your future hires informed, driver nurturing is an important avenue often overlooked by carriers.
The majority of carriers do not utilize pixels to retarget potential drivers. It takes five to seven times of seeing a company before a driver will apply. For this reason, you need to be using pixels to retarget drivers. Here's how it works: