Maximize your company online

The trucking industry has been slower to adopt changes from a technology standpoint which is why it's more important now than ever to put your company on the correct trajectory to ensure you don't follow the path of others that are resistant to evolve.

Funnel & website creation

Most carriers invest ample resources into their equipment, facilities and employees but fall short on investing into their online presence. Your online presence is an external representation on your company internally. So make sure they align.

Content creation

A lot of carriers fall short on having the bandwidth to create engaging content to nurture their audience. Whether that is potential shippers, listeners of your podcast or even new hires, you must keep them engaged through content creation.

Audio & visual creation

Audio and video can go very far. Rather you are looking to build brand awareness, grow a following or hire drivers, podcasts and video views are an invaluable resource for your company.

Organic & paid traffic

It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.

Disruptive advertising

High quality drivers are not looking for jobs. Period. So when carriers advertise for drivers on job boards and classifieds, they are simply looking in the wrong locations. Here's what needs to be done:

Right Message: Focus on your USP to resonate with the drivers that want what you have to offer

Right Platform: Use platforms like social media which is where drivers are not looking for jobs

Right Time: Ensure that your message is designed in a way to get drivers to convert right when they are ready to make the jump

Video production

If a picture is worth a thousand words, you can bet that a video is worth a thousand pictures. Attention spans are low and drivers are bombarded by text.
By focusing on high quality video creation, you can stand out among the noise:

Video Nurturing: Good drivers do their research. Video gives them an inside glimpse of your company.

Highest Quality: You must have top of the line produced videos to show your company is the real deal.

Digital Assets: Think of each video as a real asset that will help you bring in drivers. Create a great video once and use it again and again in your recruiting efforts.

Nurturing leads

Whether you choose to build a group or email to keep your future hires informed, driver nurturing is an important avenue often overlooked by carriers.

Constant Contact: By staying in front of your ideal drivers, they are 10x more likely to turn into an applicant within 90 days

Long Term Value: Drivers are busy so by providing value to them through nurture, you will be right there when they are ready

Cost Effective: It costs nothing but time to get these strategies in place and start nurturing an audience to convert to hires

Pixel retargeting

The majority of carriers do not utilize pixels to retarget potential drivers. It takes five to seven times of seeing a company before a driver will apply. For this reason, you need to be using pixels to retarget drivers. Here's how it works:

Install Pixels: Setup the pixels appropriately on your website and landing page

Set Conversions: Ensure all conversion events are optimized correctly to measure key KPIs

Retarget Audiences: Based on the segmented audiences, drive traffic to landing page

Convert To Application: On the landing page, they will finalize their application and then move to hire