The trucking industry has been slower to adopt changes from a technology standpoint which is why it's more important now than ever to put your company on the correct trajectory to ensure you don't follow the path of others that are resistant to evolve.
Most carriers invest ample resources into their equipment, facilities and employees but fall short on investing into their online presence. Your online presence is an external representation on your company internally. So make sure they align.
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A lot of carriers fall short on having the bandwidth to create engaging content to nurture their audience. Whether that is potential shippers, listeners of your podcast or even new hires, you must keep them engaged through content creation.
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Audio and video can go very far. Rather you are looking to build brand awareness, grow a following or hire drivers, podcasts and video views are an invaluable resource for your company.
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It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
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It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
It doesn't matter how great your online presence if no one can find you. That is why it is critical to get traffic via organic and unpaid traffic like SEO, search engines, social media and more.
Learn More
High quality drivers are not looking for jobs. Period. So when carriers advertise for drivers on job boards and classifieds, they are simply looking in the wrong locations. Here's what needs to be done:
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If a picture is worth a thousand words, you can bet that a video is worth a thousand pictures. Attention spans are low and drivers are bombarded by text.
By focusing on high quality video creation, you can stand out among the noise:
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Whether you choose to build a group or email to keep your future hires informed, driver nurturing is an important avenue often overlooked by carriers.
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The majority of carriers do not utilize pixels to retarget potential drivers. It takes five to seven times of seeing a company before a driver will apply. For this reason, you need to be using pixels to retarget drivers. Here's how it works:
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